NATALIA FREDERICKS

Behind Closed Doors

The Cosmopolitan of Las Vegas needed to reinvigorate a brand that had gone stale. "Behind Closed Doors," celebrates their multimillion-dollar renovation and invites travelers into a world of seduction, promising intrigue, mischief, and unexpected moments. This fantastical world, embracing the brand's "Just the Right Amount of Wrong" philosophy, came to life across film, outdoor, print, digital, and interactive experiences.

Results: over 20MM views and a whopping 60% completion rate on YouTube skippable. We tripled view rates for social content and paid off on the promise of breathing new life into the brand as people flocked back through their doors.