That’s me in the red with a White Claw in my hand.
Hey. It’s me, Nat.
I’m an award winning Creative Director with a background in art direction, design, copywriting, and creative mentorship. I’m a strategic brand builder with a keen eye for what I like to call ‘the sauce.’ The Sauce (TM) is the soul of your brand, it’s the essence. It’s the very thing about your product that people connect with, and sometimes brands have a hard time knowing exactly what that is. I like to find it and use it to make people tick so that brands can connect with their audiences in deeply meaningful ways.
I'm currently leading all things creative at Party Land. Feel free to shoot me an email at NataliaPFredericks@gmail.com and ask me about my birth chart. Or we can talk more about The Sauce (TM).
EXPERIENCE:
Party Land // Creative Director // September 2021 - Present
R/GA // Associate Creative Director // January 2020 - September 2021
R/GA // Senior Art Director // September 2017 - December 2019
R/GA // Art Director // January 2017 - September 2017
The Richards Group // Art Director // August 2012 - January 2017
CLIENTS:
Urban Decay, JanSport, Men’s Wearhouse, eHarmony, Teriyaki Madness, Blaze Pizza, Impossible Foods, Drizly, The Habit Burger Grill, Wholly Veggie, bubly sparkling water, Amazon Studios, SVEDKA, The Cosmopolitan of Las Vegas, Lifewter, Pivotal Ventures, Roku, Quaker, StitchFix, Angel City Football Club, Life Cereal, Corona, Pacifico, Pepsi, Lifewter, Nike, Aquafina Sparkling, Motel 6, Deschutes Brewery, Ram Trucks, Jeep, Omni Hotels.
ACCOLADES: Yes.
Adweek All-Stars, Rising Star 2024.
The One Show, Webby Awards, Clio Awards, Chicago film Festival award, Print Magazine Features, CMYK: TOP CREATIVES, Like 50 Addy Awards (District and Regional Golds), Special Judge’s Awards, R/GA Rookie of the Year (this counts), and more. More!
While at Party Land we’ve won several small agency awards, breakthrough agency awards, and more.
I’ve judged the CLIOs, among other award shows.
Featured on AdAge, Adweek, Creativity and a bunch of other cool places.
I’ve had work featured in New York Times, Fortune, Glamour, and even The Hollywood Reporter *gasp*.
And my proudest achievement: Amazon streaming once banned a commercial I made.
There’s other stuff.