eharmony: Get who Gets You
EHARMONY HAD A CHALLENGE: its reputation was rooted in the past, associated with people seeking marriage rather than genuine connection. We needed to shake off the wholesome, antiquated reputation that felt strangely religious. And in a landscape of dating apps flooded with superficial contact and "quick fix" experiences, eharmony stands out as a platform for those seeking depth. Their connections are more than just a swipe.
OUR SOLUTION: Get Who Gets You, a campaign highlighting that eharmony isn't just for finding a spouse, but for discovering meaningful connection grounded in emotional truth. We tapped into the product's unique approach — asking deeper, more thoughtful questions that pair people based on true compatibility — to show that eharmony is about fostering the kinds of real connection that modern daters are seeking.
We filmed this campaign with ‘Bottoms’ director, Emma Seligman.
Featured in AdAge, ADWEEK, and your favorite Christian Headlines (mission accomplished).
