*The bag that yearns to be by your side.*

Featured HERE and HERE and HERE and a bunch of other places.

Made to be With You

After redefining “basic” for Gen Z last year, we returned with a new twist on loyalty. In the next chapter, JanSport bags come to life — singing their hearts out about the very thing they were made for: the chaos, drama, and devotion of always being by your side, in every mundane moment.

The results? Another top performing year for the brand among Gen Z, 32 MILLION views on YouTube, over 300% increase in engagement, and multiple sold out styles.

The campaign won numerous accolades, including Gold at the CLIOs and Shorty Awards.