The Habit Burger Grill: There You Hab It
The Habit had a challenge: delicious flame-grilled burgers were no longer a point of difference. Half a dozen other QSR brands were claiming the same thing. So, how do you stand out in a sea of sizzle? By owning something no one else could — California beach vibes.
We tapped into The Habit’s roots, channeling the sun-soaked lifestyle that defines the Golden State. This wasn’t just about good food; it was about making deliciousness a state of mind. We built a world with playful, confidence-driven storytelling that paired fresh, mouthwatering visuals with that “just got back from the beach” feeling. This was the burger with beach vibes. And if a fake horse wants a bite of that Santa Barbara Cobb Salad, who are we to say no?
The iconic ‘Beach Horse’ spot was flagged by Amazon for inappropriate content, and I’m strangely proud of that.
